Alida Gets $60m for Global Expansion Plans

Experience management specialist Alida has secured a $60m loan, led by National Bank of Canada through its Technology and Innovation Banking Group, and co-led by BMO, Comerica, and Silicon Valley Bank. The funding will be used to fuel global expansion plans.

Alida (previously known as Vision Critical) developed its TXM platform to help organizations combine the voice of their customers and employees, and reveal the best methods for building more innovative and optimized experiences. The firm says that the new credit facility will be used to support capital requirements and strategic initiatives, as Alida continues its aggressive growth plans.

Ross Wainwright (pictured), Alida CEO, comments: 'The funding from National Bank reflects the confidence that has been instilled in our future business prospects, financial health, and our success as leaders in the customer experience (CX) industry. With this new financing agreement, Alida is well positioned to continue expanding our innovative product portfolio to meet the fast-evolving needs of our customers.'

Web site: www.alida.com .