Firms Launch B2B Exec Intelligence Platform

Data-driven marcoms business The Bliss Group and data science specialist Ringer Sciences have launched an audience intelligence platform called the Executive Signals Platform (ESP), to analyze the behavior of executives across a range of sectors.

ESP is designed to uncover the trends and topics that are 'top of mind' for a brand's main buyers, and identify the most relevant influencers and the publications that receive the most engagement. In addition, it provides a snapshot of executives' social media post volume and frequency, as well as post engagement, to help clients gauge which topics competitors are talking about. Its audience comprises CEOs, CFOs and CHROs across the financial services, healthcare, retail, manufacturing and public sectors.

Sally Slater (pictured), Head of Innovation at The Bliss Group, comments: 'While traditional market research methods can provide a one-time snapshot of what's on executives' minds, ongoing intelligence on B2B audiences has been a critical gap in the marketing arsenal. With Executive Signals, we can provide clients with monthly insights on their target buyers before they reach brand web sites, illuminating the part of the marketing funnel that was previously a black box'.

Web sites: www.theblissgrp.com and www.ringersciences.com .