Capgemini Buys Behaviour Change Specialist 23red

Global tech consulting and outsourcing giant Capgemini has acquired behaviour change specialist 23red for an undisclosed sum.

UK-based 23red specializes in developing brands and campaigns that change behaviour 'for the better' and have 'a positive impact on people's lives'. The firm mainly works with clients in the public and third sectors, using insight, strategic planning and creative ideas to help businesses, charities and government - including the UK Government - to shift the behavior of their audiences and citizens.

Following the takeover, the 23red team will join creative consultancy frog, which is part of strategy, technology, data science and creative design division, Capgemini Invent. Cyril Garcia (pictured), CEO of this division, comments: 'Clients in the public and 3rd sectors are increasingly relying on the use of data insights and digital technologies to truly engage their target audiences. 23red's capacity and competencies in this space will help our UK team to meet increasing demand for our sustainability and purpose-driven customer first services, which are also a key growth area for the group'.

Web sites: www.capgemini.com and www.23red.com .