Propel Launches Product Information Platform

US firm Propel Software has launched a product information management (PIM) solution, allowing clients to deliver tailored product content to customers.

Propel enables B2B and B2C companies to create engaging experiences using data, attributes and digital assets centralized in the product record, ensuring consumers receive accurate product information across every channel. The firm's product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with 'compelling' products and experiences.

With the new PIM solution technical data can be converted into customer-facing product content, all on a single platform. PIM offers aggregated product data, classified product assortments with attribute filtering and list-saving views, and the ability to configure attributes to adapt to changing product lines and channel requirements.

CEO and founder Ray Hein (pictured) comments: 'It's a clear competitive advantage when product and marketing teams work together using a continuous thread to simultaneously create products and engaging content. Streamlining these processes speeds time to market and profit - goals many companies are hoping to achieve in today's unpredictable business climate'.

Web site: www.propelsoftware.com .