Innovid and NCS Link for CPG Ad Optimization

US-based online video ad and analytics tech firm Innovid has partnered with ad performance analyst NCSolutions (NCS), to enable CPG organizations to create and deliver 'more effective ads' with purchase-based audiences and sales measurement solutions.

Using NCS' Purchase Data Metrics (PDM) and Innovid's proprietary dynamic creative optimization (DCO) and personalization technology, the firms say their partnership provides a new way for brands and agencies to enhance creative delivery and drive sales. Innovid advertisers can now use real-time NCS data to shift DCO creative delivery - based on in-store sales. CPG brands can now evaluate and optimize in-flight creative delivery against PDMs, allowing them to improve their creative messaging strategies and drive in-store purchase for their products.

Dan Malmed (pictured), Chief Revenue Officer at NCS, comments: 'Historically, CPG brands have had to wait until a campaign is over to understand the sales impact for their creative executions. Working with Innovid, advertisers can use real-time NCS purchase-based insights and optimize their creative at the most granular levels while the campaign is still in-flight'.

Web sites: www.innovid.com and www.ncsolutions.com .