ICM Public Sector Team Becomes Walnut Social Research

UK insight agency Walnut Unlimited has launched a division called Walnut Social Research, bringing together public sector and social researchers previously operating under the ICM Unlimited brand name, which has now been retired.

In 2017, parent marcoms network the Unlimited Group combined four of its existing insight businesses - full-service agency ICM Unlimited, fieldwork business ICM Direct, product development and sensory research specialist Marketing Sciences Unlimited, and consumer neuroscience consultancy Walnut Unlimited. The new Walnut Social Research division has been launched to give clients access to Walnut Unlimited's range of expertise across behavioural science, neuroscience and data science.

Commenting on the restructure, MD Chris Bland (pictured) explains: 'Whilst the ICM brand has been around in the industry for a long time, all of the heritage and knowledge that has made ICM a well-known name for public and social research will continue to grow and evolve under the Walnut banner.'

Web site: www.walnutunlimited.com .