MetrixLab Opens Philippines Office

Insight firm MetrixLab has opened an office in the Philippines, and has appointed Bernadette Verde as Senior Client Director, based in it.

A part of Tokyo-based Macromill Group, the firm's SE Asia operation is headquartered in Singapore under the leadership of Gayatri Srikant. Since its launch in the region in 2015, the agency has delivered projects for clients in Indonesia, Malaysia, Vietnam, Thailand, the Philippines and beyond.

Verde (pictured) joins with more than twenty years' experience in consumer and market research gained in both agency and client companies across Asia. Most recently in the Insights Team at Reckitt Philippines, she has also held roles at Monde Nissin, The Nielsen Company, Ipsos, InsightsAsia, GoodThinking Research and the Philippine Survey and Research Center.

Commenting on the news, Srikant said: 'Bernadette brings a wealth of experience and a deep understanding of Asian markets - and of the Philippines in particular. I am confident she has the skills to manage our fast-growing roster of Philippines-based clients and will provide the support and expertise that local clients will appreciate'.

Web site: www.metrixlab.com .