TKW Buys Mystery Shopping Firm Retail Reality

In Australia, data collection agency TKW Research Group has acquired mystery shopping specialist Retail Reality, for an undisclosed sum.

Retail Reality has more than 7,000 evaluators/shoppers spread across Australia and New Zealand, and specialises in the franchising, retail, healthcare, education and financial services industries. Following takeover, the firm will join TKW's mystery shopping practice, which trades under the name of My CX.

Vani Pandya (pictured), Head of Growth and Projects for My CX, comments: 'This important acquisition helps My CX add significant scale and depth to our mystery shopping practice in a fast growing market research segment that is essential in bringing objective and instant feedback on our clients' compliance and customer service performance across all their channels, branches, clinics and franchises'.

Web sites: www.my-cx.com.au and www.tkwresearch.com.au .