AdAdapted Taps Comscore for Drinking Age Data Compliance

AdTech solutions company AdAdapted has partnered with Comscore, to provide CPG brands with demographic insights, while confirming to beer, wine and spirit advertisers that the AdAdapted network is legal drinking age (LDA) compliant.

LDA compliance is determined by the Distilled Spirit Council, which requires that at least 71.6% of an advertiser's audience is reasonably expected to be of legal age to purchase alcohol.

AdAdapted's intent-based targeting solution has been developed to reach the right consumers at the right time to get brands onto shopping lists and into carts. Using privacy-compliant mobile audience behavior data from Comscore Mobile Metrix, AdAdapted has now gained LDA scoring of its ad network, while expanding its consumer insight capabilities with data designed to drive purchase intent.

Molly McFarland (pictured), co-founder and CRO, AdAdapted, comments: 'At AdAdapted, we are always continuing to invest in capabilities to better serve our growing customer base. Our partnership with Comscore makes it easier than ever for alcohol advertisers to trust and rely on our platform as a partner of choice, effectively getting their brands onto lists and into carts.'

Web sites: www.adadapted.com and www.comscore.com .