Crownpeak Buys Product Discovery Specialist Attraqt

US-based digital experience platform (DXP) Crownpeak has acquired product discovery specialist Attraqt for an undisclosed sum.

Attraqt is headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney. The firm provides a set of API-enabled services for use in personalization, search, navigation, merchandising, recommendations and internationalization initiatives. The platform's AI learns what product shoppers want and are most likely to buy, increasing the relevancy of search results and on-site personalisation over time. With this platform, users can conduct A/B tests across product recommendations, merchandising rules, and product listing page (PLP) rankings, to understand which strategy works best for each audience.

Crownpeak says the buy will enhance its ability to provide more relevant digital experiences for its clients and their end consumers. Jonah Paransky (pictured), CEO of Crownpeak, comments: 'This acquisition adds world-class shopper discovery experiences for consumers and businesses to our enterprise-grade DXP platform. This gives our customers stronger eCommerce tools to grow their revenues and operational capabilities'.

Web sites: www.crownpeak.com.