dunnhumby Hires President, Americas

Customer data science pioneer dunnhumby has appointed Matt O'Grady as its President for the Americas region, a newly created role responsible for delivering growth across the two continents, reporting direct to CEO Dan Olley.

Tesco subsidiary dunnhumby operates a Customer Data Science Platform combining software and consulting to promise clients increased revenue and profits by delivering exceptional experiences for their customers, both on- and off-line. The firm employs more than 2,200 experts in offices throughout Europe, Asia, Africa and the Americas.

O'Grady brings more than two decades of experience leading media and ad solutions firms, most recently from consulting firm 12th Street Measurement, where he was Executive Media Consultant. Before that he spent more than eleven years in leadership roles at Nielsen, including Global Commercial President of International Media at Nielsen Media, CEO of Nielsen Catalina Solutions, EVP and Managing Director of Local Media for Nielsen, and EVP Audience Measurement for Nielsen. He has also worked at Claritas and National Decisions Systems Inc.

Olley comments: 'Matt brings a wealth of experience working closely with business leaders across the globe to execute innovative data-driven media strategies and technology solutions. Beyond that, he has the leadership skills in building teams of the highest caliber and with a commitment to putting the customer first, the core of dunnhumby's philosophy and methodology'.

Web site: www.dunnhumby.com .