Zappi Raises $170m in Growth Capital Round

Automated consumer insights platform Zappi has raised $170m in growth capital, which it will use to expand data sets across new markets, verticals and categories; power its platform innovation with emerging technologies; and continue expanding its team globally.

Zappi was launched in 2012 by MESH Planning Partner Stephen Phillips (pictured), and quickly spread internationally, expanding its marketplace both with its own tools and those of major agency partners like Millward Brown and Kantar TNS. The firm, which has offices in Boston, London and Cape Town, is used by 350 brands to better understand consumers, accelerate the innovation pipeline, and optimize ads and products before they go to market with pre-launch data. Users can compare studies against 1.2 billion historical data points to validate their best ideas before going to market.

New funding has been led by Sumeru Equity Partners, which partners with founders and management teams to scale their businesses; and unnamed co-investors. Phillips comments: 'Zappi has a bold vision for the future: we want to digitize consumer insights for every enterprise. Sumeru's experience in high-growth, innovative SaaS businesses and commitment to people and growth culture made them the perfect partner to help us achieve this ambitious vision'.

Web site: www.zappi.io .