IPG's Interactive Avenues Names Head of Analytics

Digital marketing agency Interactive Avenues has appointed Siddharth Barjatya as Head of Analytics, based in its Mumbai, India office.

The IPG Mediabrands-owned agency, which also has offices in Delhi and Bangalore, offers a range of services which includes media, creative, search, data and analytics, mobile, social media and online reputation management. Barjatya (pictured) joins from WPP's consumer data specialist Wavemaker, where he served as Client Partner Digital Transformation, before which, he worked for IPG Mediabrands' performance marketing agency Reprise Digital as Director Marketing and Analytics. Earlier, he worked for Ogilvy as a Digital Analytics Consultant, and he was MarTech Lead Consultant at ITC Infotech, having previously worked for Infosys as Senior User Experience Designer.

In his new role, Barjatya is tasked with delivery AI/ML-based products, while leading the company's business intelligence initiatives. CEO Amardeep Singh comments: 'In the digital world, marketing analytics play a crucial role in helping brands unearth actionable insights and drive business results. Siddharth has always been a stellar performer and his vast experience will help us empower our clients with intelligent decision-making capabilities.'

Web site: www.interactiveavenues.com .