Nielsen Audio MD Brad Kelly to Leave the Company

Nielsen Audio Managing Director Brad Kelly is leaving the firm as part of the company's 'executive shake-up', according to radio industry trade publication Radio Ink.

Nielsen is currently restructuring its business into three global business units: Nielsen Audience Measurement, Nielsen Analytics and Gracenote. The group was recently sold to a private equity consortium, and an AdAge source has claimed that this has resulted in 'substantial pay-outs' for senior managers, providing those leaving with an opportunity to 'seek new roles outside the company'. Five of the firm's senior managers are now leaving the business, including Chief Data and Research Officer Mainak Mazumdar.

Kelly (pictured) is also leaving, after a nearly 25-year career in the sector. At the beginning of his career, he spent nearly a decade at radio audience measurement provider Arbitron, latterly as VP/National Group Sales, prior to the firm's acquisition by Nielsen. He then took on the role of SVP of Sales for Nielsen Audio's core radio business unit, managing corporate and local radio sales and account management activity.

He has been MD of Nielsen Audio since 2016, and Radio Ink says that under Kelly's leadership, Nielsen added audio data into its Nielsen Media Impact media planning tool, enabling advertisers and agencies to assess AM/FM radio using the same metrics as other media. He has also overseen the group's rollout of PPM wearables, and the move to continuous audience measurement in diary markets.

Kelly's next career move is not yet known.

Web site: www.nielsen.com .