Funds and Launch for Personal Data Firm Caden

Year-old New York-based personal data exchange Caden has raised a further $6m in seed funding, which it will use to formally launch its platform and grow its team.

The company was launched in January 2022 by former Salesforce exec John Roa (pictured). Its platform provides consumers with control over their data via a mobile app, and enables them to earn a profit by sharing parts of it with brands, while never relinquishing ownership of that data. Brand partners are provided with aggregated insights, personalization, recommendations, data cleansing, inference, identity and other benefits via a proprietary Knowledge Graph platform - all with specific opt-in consent from the user.

The latest round was led by Streamlined Ventures with participation from original investor Jerry Yang (via AME Cloud Ventures) and several other VC firms, and brings the total to date to $9.4m.

Caden says its flagship mobile product is currently in closed beta and will be released to the public this quarter.

Web site: www.caden.io .