Former Nielsen Exec Takes Kantar Innovation Role

In Belgium, Kantar has appointed long-time Nielsen exec Sabine Vermeulen as Innovation Director.

Vermeulen (pictured) most recently worked at consumer behavior analyst NielsenIQ as Director, Insights, Growth Categories Europe. Before this she spent more than thirteen years at Nielsen, latterly as Director - Client Consulting, having begun her career with the firm in 2008 working for Nielsen Innovation (then BASES), which focuses on sales forecasting and initiative optimization for new products.

Commenting on the appointment, Isabelle Mérillou, MD Kantar Belgium and Corinne Mostaert, Innovation & CX Lead, said: 'We are very excited to have Sabine join the team, as we know both clients and colleagues will significantly benefit from her experience, insights and energy'.

Web site: www.kantar.com .