AMS Names Litigation Survey Expert

In the US, research firm Applied Marketing Science (AMS) has named Patricia (Patty) Yanes a Testifying Survey Expert, acting as an authority in applying conjoint analysis as a basis for damages models in class actions.

AMS has two distinct specialisms: 'Insights for Innovation' geared towards new product and service development; and Litigation Support for attorneys with consumer behavior and marketing issues, using surveys and other techniques. Yanes (pictured), who joined the firm in 2010, will support the latter work, involving survey evidence and expert witness testimony.

For more than a decade, Yanes has led both domestic and international research engagements in B2B and consumer markets - this includes helping affiliated academic experts and practitioners with the design and execution of consumer litigation surveys, and preparation of rebuttals. She has also managed projects with testifying experts working on cases related to deceptive advertising, class actions and patent infringement.

Jason Och, company Principal, comments: 'We are thrilled to add Patty to our diverse network of testifying survey experts. She offers our clients not only deep technical know-how, but also a breadth of experience in applying discrete-choice methodologies to solve real-world business and litigation challenges across a wide variety of industries'.

Web site: www.ams-inc.com .