Walr Hires Lamia Lee for AsiaPac Expansion

UK-based 'data creation' platform Walr has expanded in the Asia Pacific region with the appointment of Lamia Lee as General Manager, tasked with heading up its operations in the region. She is based in Sydney, Australia.

Walr opened at the end of 2020 and the following September acquired research software business QuenchTec. The company offers the research industry data creation solutions, drawing on an audience of millions, combined with data visualisation; and a platform featuring a survey builder, a panel manager, analysis and reporting. As well as its headquarters in the UK, the firm has a presence in the USA, Norway, India, Canada, North Macedonia, and now Australia.

Lee (pictured) joins with fifteen years of MR industry experience, most recently from sample management platform Lucid (acquired by Cint in 2021), where she latterly served as VP of Measurement, APAC Region. Earlier she held senior roles at TEG Insights, Lightspeed GMI, Dynata, Verve and Pureprofile.

Commenting on the news, CCO Ben Walton said: 'Kickstarting the year by expanding into the APAC region has been an outstanding achievement. Lamia's deep understanding and practical experience have already been incredibly valuable to the company's worldwide growth, and I am confident that she will continue to make a significant impact'.

Web site: www.walr.com .