Walr Hires Former Forsta Exec for Sales Head Role

UK-based research technology platform Walr has appointed former Forsta exec Penelope Bloom as Head of Enterprise Sales.

Walr opened at the end of 2020 and the following September acquired MR software business QuenchTec, for an undisclosed sum. The company, which employs 75 people globally, now offers clients a data creation platform combining access to an audience of millions with on-point data visualisation.
 
Bloom (pictured) joins from customer experience and research tech firm Forsta, where she was Client Development Director. She began her career at Dun & Bradstreet, after which she held sales leadership and senior account directing roles at L'Oréal, Mintel, Barclaycard and Prism Skylabs.

In her new role, Bloom will be responsible for the management of relationships which require the direct integration of Walr software and services with clients' own operational processes. COO Ben Walton comments: 'Penelope's experience of deploying software solutions in the ResTech space will be an important step forward in our ability to identify opportunities to integrate more closely with our software clients. This is another critical role for Walr as we look to scale up our platform offer globally and develop significant enterprise relationships with any businesses looking to create data at scale'.

Web site: www.walr.com .