Borderless Access Hires Americas Sales Leader

Agile research solutions and panels firm Borderless Access has appointed Matthew Worden, formerly of firms including Dynata, Vision Critical and Fuel Cycle, as Vice President - Sales (Americas).

Originally a provider of panel audiences in BRIC and other fast-developing nations, Borderless Access quickly added panels in a long list of other economies and in the last five years has broadened its offer with a range of tech and analytics-driven research solutions including BA Health, BA Insightz, SmartSight and 'hyper-niche' digital panel options.

Worden (pictured) brings around twenty years of MR experience, with strong expertise in selling SaaS insights platforms and in building and scaling sales teams. After working to build business for Toluna, Dynata, Vision Critical and Fuel Cycle in North America and Asia Pacific, he worked most recently for Dig Insights. In his new role, he will focus on growing and promoting Borderless Access in the US market.

EVP Dushyant Gupta says of the appointment: 'As Borderless Access sets itself up to hire/build a robust high-performance sales team in the US market, it aims to leverage on Matthew's proven track record for taking its recently launched research and insights solution portfolio to new clients across the US geography'.

Web site: www.borderlessaccess.com .