eCommerce Data Platform Triple Whale Raises $25m

Triple Whale, which provides a smart data platform for eCommerce brands, has raised $25m in a Series B round of funding. The money will support customer demand for its proprietary attribution solutions, and allow it to double-down on its investment into AI and automation.

Triple Whale's tool helps Shopify owners centralize all their analytical information without having to log in to and switch between multiple platforms. This could include data on ad spend, Facebook ROAS (return on ad spend), number of new subscribers per day, and time spent by users on their site.

New funding has been led by NFX and Elephant, with participation from Shopify. The latter's Corporate Development Manager, Sabrina Frias (pictured), comments: 'Triple Whale has built an excellent marketing analytics platform that equips multi-channel merchants with the marketing insights they need in a fast-evolving online retail landscape. This strategic investment will help scaling merchants better understand the impact of their marketing spend to scale operations'.

The firm is headquartered in Columbus, Ohio, with hubs in Austin, North Carolina, and Jerusalem, Israel, and is online at www.triplewhale.com .