MindProber Hires Oracle Exec as Product Head

Portuguese consumer neuroscience-based media research platform MindProber has appointed former Oracle Moat Product Head Irina Dzyubinsky as Chief Product Officer.

MindProber measures the emotional impact of media content on consumers using hand-held sensors which gather data on galvanic skin response from respondents in their own homes.

Dzyubinsky (pictured) joins from Oracle Moat where she was Head of Product Management, responsible for an evolving suite of cross-platform measurement solutions, from verification to outcomes, geared towards optimising ad effectiveness. Prior to joining Oracle she managed finance and procurement solutions at companies including MGM Resorts International where she was a key player in the implementation of Oracle Fusion. She also oversaw the Ad Sales, Marketing, CRM and Research functions at A+E Networks, and worked in the Audience Science team at Viacom, helping to establish and grow both the Data Science and the Analytics & Insights practices.

In her new role she reports to CEO and co-founder Pedro Almeida, who comments: 'I can't think of anyone more suited to lead our product than Irina. Since we first met, I felt we were strongly aligned, not only in terms of the value that attention measurement brings, but also in our understanding that the industry should be looking at additional physiological measures of attention beyond eye gaze as having stronger and more beneficial associations to outcomes in media. Irina's industry knowledge and experience will be game-changing for us and she will fit like a glove in the stellar executive team we are putting together'.

Web site: www.mindproberlabs.com .