Behaviorally Launches Los Angeles Hub

US-based shopper and digital marketing consultancy Behaviorally has opened its first West Coast office in Los Angeles, where it has appointed Simon Wyld as Senior Vice President and Daniel (Danny) Rodriguez as Director.

Behaviorally combines a proprietary behavioral framework with insights and category expertise to help clients define and diagnose the factors influencing consumer purchasing. The firm's long list of international openings includes its recent launch of a Latin American hub in Mexico City, as well as in New York City, Chicago, and Dallas.

Wyld, who now leads the new hub, joins from behavioral science-based consumer insights firm Sentient Decision Science, where he served as SVP of Sales in its Sentient Insights division. Before this, he spent a decade at System1 Research (formerly BrainJuicer), and he held senior roles at Sony Pictures Entertainment, Walt Disney Television International and Sky. Rodriguez also joins from Sentient Decision Science, where he served as Insights Director, and he previously held senior roles at 2CV and System1 Research.

Commenting on the news, Scott Brill, MD of Americas, said: 'We are thrilled to have both Simon and Danny join the Behaviorally team. Their extensive insights knowledge, including both supplier and client-side experience and behavioral science background, is a wonderful addition to our team to help support our strategic vision in helping our customers own the most valuable moment in marketing, which is when a sales transaction takes place.'

Web site: www.behaviorally.com .