Kristin Masoud Returns to C Space Health as VP, MD

In the US, Kristin Masoud has returned to online community specialist C Space as Vice President, Managing Director of its Health division. She replaces Corey Schwartz, who had held the role for the past nine years.

Interbrand Group-owned C Space provides clients with tailored customer programs including private online communities, in-person live events, visual storytelling, co-creation workshops and business consulting. The firm's healthcare arm promises to deliver 'outside in research', bringing customers, patients, physicians, and caregivers to the center of a company's business.

Masoud (pictured) re-joins from CVS Health, where she spent the past two years as Director, Health & Wellness Experience Strategy. Prior to this she worked for C Space for eleven years, latterly as VP, C Space Health. Earlier in her career, she worked client-side for Bayer as Pharmaceutical Product Manager; and for Pfizer as a Marketing Analytics MBA intern.

Commenting on the news, C Space Global CEO Jessica DeVlieger said: 'For years, Kristin was a leader on our health team. She left to broaden her experience at CVS and we could not be more thrilled to welcome her back as the head of our Health business. Her deep experience in healthcare and retail on both the client and consulting-side make her the ideal candidate for this position'.

The firm, which is headquartered in Boston, and also operates from offices in London, New York, Tokyo, San Francisco and Mexico City, is online at www.cspace.com .