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Russell Adds Alligator MD Title
BVA BDRC subsidiary Alligator Digital has named Paul Russell Managing Director. He is already MD of sister company Perspective Research Services.
 Launched in 2014, Alligator offers a range of online research solutions including survey programming and a panel agnostic approach. Perspective offers a full range of data collection services for face-to-face, telephone, online and mystery shopping assignments, along with qualitative recruitment for focus groups and access to viewing facilities, and it also provides data processing services and advanced analytics, including big data.
Russell became Perspective MD in 2021, having re-joined as Operations Director the previous year. His new appointment in the dual role reflects the group's intention to bring the two agencies closer together.
Commenting on the news Cris Tarrant, BDRC Group Chairman, said: 'Perspective's performance has surpassed expectations under Paul's leadership and he was instrumental in helping to set up Alligator when the agency was first created. I am delighted that we have come full circle and that Alligator will be in his extremely capable hands'.
Web sites: www.bva-bdrc.com and alligator-digital.com and www.perspectivemr.co.uk .
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