Fanplayr Debuts 'Enterprise-Grade' CDP

In the US, real-time targeting specialist Fanplayr has launched an enterprise-grade customer data platform (CDP) called Fanplayr 360, which brings all customer data from multiple sources into a unified view to drive personalized journeys based on real-time insights.

Headquartered in Palo Alto, California, Fanplayr has developed a cloud-based platform using behavioral data, machine learning and AI to help eCommerce sites understand visitors' intent, and then deliver real-time, targeted messages and offers to specific segments. Fanplayr 360 promises businesses the ability to use behavioral data for personalization of their messaging across multiple channels.

Designed to deliver a 360-degree view of customers, the solution breaks down data silos and transforms fragmented information into actionable data updated in real-time. CEO and co-founder Simon Yencken (pictured) claims: 'Fanplayr 360 will address a gap in the CDP landscape by providing a plug and play offering to the mid-market at an accessible price point. The solution helps medium to large sized businesses increase efficiency, improve customer engagement, and drive revenue growth across all channels: online, e-mail, social media, and in-store'.

The firm also has offices in Buenos Aires, San Paolo, Mexico City, Milan, London, Madrid, Melbourne and Tokyo, and is online at www.fanplayr.com .