PSB Insights Buys Advanced Analytics Firm Stratesci

In the US, WPP-owned research and analytics consultancy PSB Insights has acquired long-time partner Stratesci, whose founder Rob Kaiser will take on the role of EVP Advanced Analytics.

California-based Stratesci applies advanced analytical techniques to convert clients' data into knowledge for use in decision-making initiatives. The firm's team offer expertise across psychometrics, physics, mathematics, statistics and astrophysics, with techniques including discrete choice modeling, life-time value assessment, Bayesian networks, logistics regression and perceptual mapping, as well as the company's proprietary Duo MaxDiff multi-dimensional approach.

Following the take-over, Kaiser will be lead PSB's Advanced Analytics team, and work with its clients to deliver insights from complex datasets. He will report directly to CEO Dave Gordon, who comments: 'By fully integrating the Stratesci team with our business, we are advancing our ability to help clients draw even more precise conclusions from both interrogative and observational research datasets. Rob and his team have demonstrated time and again their ability to unlock next-level insights through their analytical prowess, and I'm thrilled that even more of our clients will now have this team's inventiveness at their disposal'.

Web sites: www.psbinsights.com and www.stratesci.com .