Grenville Returns to Angus Reid in EVP Research Role

In Toronto, Canada, opinion researcher the Angus Reid Group has appointed Andrew Grenville as Executive Vice President of Research.

Grenville (pictured) worked as a Senior Vice President at the original Angus Reid Group until 2001, and then moved to Ipsos Insight, Health where he was General Manager. Later he was Chief Research Officer at both Vision Critical and Maru/Matchbox. During his career he has conducted extensive research on research with a focus on the respondent experience, survey simplification and sample quality, and has published many journal articles and book chapters in the areas of sociology, research methods and medicine. He is the author of Eureka! the science and art of insights and The Insights Revolution: Questioning Everything.

Ed Morawski, President of the Angus Reid Group, comments: 'We are thrilled to have Andrew Grenville join our team. We are reunited with one of the most distinguished and respected researchers in the country. His wealth of research experience and expertise will be invaluable to our mission of pushing the boundaries of what market research can accomplish'.

Web site: www.angusreid.com .