Former LADbible Data Chief Takes New MSQ Insight Role

In London, creative and technology company MSQ has hired Anna-Lee Bridgstock - formerly Director of Data, Intelligence and Planning at social media publisher LADbible - for the new role of Partner of Analytics & Insight in its Freemavens division.

Acquired by MSQ in 2020, Freemavens uses advanced analytics, data science and marketing strategy consulting to help companies uncover growth opportunities. The business works with a mix of consumer data to unearth new consumer, cultural, category, brand and behavioural insights.

Bridgstock (pictured) joins after a consultancy role with BBC Studios, before which she spent nearly three years at LADbible, setting up and leading a new hybrid Data and Planning team. Before this she worked for Wunderman Thompson as Digital Performance Partner (Data & Insights); for MediaCom as Global Product Director; and for Microsoft as Research & Insights Manager.

In her new role, which includes a seat on the MSQ Executive Board, Bridgstock is tasked with supporting the development and delivery of new data and analytics products for clients; while also helping lead MSQ's 65-person strong Data and Analytics team. Bart Michels, Executive Chairman of Freemavens, comments: 'Anna-Lee has a great pedigree in data-driven insight, analytics and marketing and we're delighted to bring her cutting-edge thinking to the group. MSQ is ripe for growth in driving market-leading data and insight opportunities for clients, and Anna-Lee will play a key role in helping us do just that'.

Web sites: www.msqpartners.com and www.freemavens.com .