Kantar Hires Senior Partner in Consulting Practice

Kantar has appointed former Interbrand CEO Simon Bailey as Senior Partner in its Consulting practice, advising clients on commercial and creative strategy.

The practice combines consulting skills and experience with expertise in tapping Kantar's data and analysis to get a 'fully rounded view' of customer journeys and client performance. This is used to advise clients on demand generation, brand and creative positioning, sustainability, retail optimisation and organisational performance.

Bailey (pictured) joins in London with more than 25 years of experience in senior brand and strategy consultancy, working in international and diverse markets across multiple categories including FMCG, technology, media and financial services. Earlier in his career, he was EMEA and LatAm CEO of Interbrand, after which he served as CEO of WPP's Brand Union. More recently he worked as a Director at strategic insight consultancy The Forge.

In his new role he will manage Kantar's relationships with major firms, and advise on areas such as forecasting product and service demand, product positioning, innovation and NPD. Natalie Vander Vorst, Managing Partner at Kantar Consulting UK & Ireland, comments: 'Simon brings a wealth of experience in partnering with clients to define and execute a vision for brands to deliver growth, and we're pleased to have him on board'.

Web site: www.kantar.com .