Merged IRI and NPD Become 'Circana'

In the US, recently merged consumer data and insights firms Information Resources Inc. (IRI) and The NPD Group have named the combined company 'Circana', which CEO Kirk Perry says conveys the business's 360-degree, full-circle understanding of the consumer and market.

The firms merged last year, in a deal which promised clients 'a view of total retail purchasing and consumption trends powered by advanced, predictive analytics' on IRI's Liquid Data technology platform. Through the data and expertise of its heritage firms, Circana tracks millions of products spanning more than 2,000 categories across over 500,000 stores in twenty countries, with insights powered by the platform.

Tod Johnson, Chairman of Circana's Board of Directors, explains: 'The combination of IRI and NPD created a category of one. In the months since the merger, we have demonstrated - for our clients and for our team - the immense value of bringing our firms together. Moving forward with a unified name and brand signifies that Circana is committed to delivering on the full value of our powerful combination for all of our stakeholders, with a relentless focus on innovation and growth'.

Web site: www.circana.com .