Vision One Launches System1-Based Unit

Market and customer research company Vision One has launched an Advanced Research Unit (ARU), staffed by neuromarketing and insight specialists. The new team will focus on understanding the conscious and unconscious decisions and motivations driving consumer purchasing behaviour.

Established in 1999, London-based Vision One specialises in neuromarketing and System1 thinking and consulting services. The firm says the ARU will explore all the 'complexities' of human decision making and behaviour, including the prediction of future outcomes.

Vision One's neuro toolkit includes eye tracking, to explore how the consumer 'sees' a product, brand or marketing; observation and ethnography, to gain a view of how consumers naturally behave in the real world'; and investigation of the unconscious mind, using the firm's neuroimaging offering, which measures brain waves in response to different product, brand and marketing stimuli in different environments. Biometric technology is also used to measure people's sensory and facial responses to product, brand and marketing stimuli.

The ARU team includes Charlotte Baird, Head of Qualitative; Hannah Roberts, Research Manager; Evie Bradbury, Client Success Manager; and CEO and founder Tony Lewis, who comments: 'We are delighted to have not just one, but two neuroscientists in the ARU. This means we can now offer exciting new approaches for our clients - which are already opening new doors and unlocking new insights'.

Web site: www.visionone.co.uk .