Reveal Mobile Launches Measure for Live OOH Campaigns

In the US, location intelligence specialist Reveal Mobile has launched an out-of-home (OOH) campaign measurement solution, that shows incrementality for audiences exposed to an OOH ad while the campaign is running.

Reveal Mobile's geofencing platform VISIT Local allows companies to use location data to understand, reach and measure the right audiences; and its Mira platform delivers measurement reports for traditional, digital, place-based, programmatic and moving out-of-home ad campaigns via self-service software. In November, the company enhanced two of the attribution reports available in VISIT Local, to enable marketers to estimate in-store sales and return on ad spend.

The firm's new measurement solution, designed for mid-market brands and retailers, is updated daily and viewable throughout the campaign. It is designed to highlight the impact that marketers' OOH campaigns have on people who saw their ad, measuring the incrementality on physical store visits, web site visits and checkouts, and mobile app activities.

Chief Commercial Officer Jonathan Frangakis (pictured) comments: 'Measuring out of home campaigns has been out of reach for many mid-sized companies because of the cost and the time required to do it . This new solution makes authoritative OOH measurement studies accessible to brands that may not have previously been able to meet spending or impression thresholds.'

Web site: www.revealmobile.com .