Growth Funds for Retail Intelligence Specialist EDITED

Retail intelligence provider EDITED has raised $15m in growth funding, which it will use for further product development, to invest in partnerships, and for 'opportunistic' mergers and acquisitions.

EDITED provides access to its AI-driven merchandising experience platform, through which to enable retailers to connect data, understand trend insights, and automate actions. With its platform, EDITED says that retailers can add data to every step in the product lifecycle.

New funding was led by Delta-v Capital, with support from original investor Wavecrest Growth Partners, alongside investor groups Beringea LLC and Hermes GPE. EDITED CEO Doug Kofoid (pictured) comments: 'Retailers need to be able to make faster, more surgical decisions, with higher levels of predictability and confidence. With this additional funding, we can continue investing in our platform and allow merchandisers to positively impact their customer experience with powerful insights, fuelled by machine learning.'

Web site: www.edited.com .