Making Science Names Chief Revenue Officer

Digital advertising, analytics and eCommerce firm Making Science has appointed former Head of Google Analytics 360 Toby McAra as Chief Revenue Officer, based in London.

Making Science is headquartered in Madrid, and also has operations across Europe, the US and South America. The firm is a digital marketing and tech consulting firm comprised of more than 1000 professionals. Services cover web and app measurement; on and off channel data measurement, integration; and CRM consulting; as well as digital marketing, UX, and data-driven creativity.

McAra (pictured) joins from S4Capital-owned data and digital media and technology services provider Media.Monks, where he served as Head of Growth, Data and Digital Media, EMEA. Prior to this he was Head of Google Analytics 360 for the UK and Ireland; EMEA MD of digital attribution solution Adometry (acquired by Google); and Director of Sales UK at Adobe.

In his new role, McAra will be responsible for revenue generation resulting from performance marketing and the sales of both Google's Marketing and Cloud Platforms in the UK. CEO José Antonio Martínez Aguilar says the company is 'excited to incorporate Toby's impressive experience driving sales and business growth into the team', and comments: 'Our geographic diversification and expansion of global architecture has enabled us to provide an enhanced service to international clients through our delivery hubs, which has contributed significantly to our success'.

Web site: www.makingscience.es .