System1 Adds Audio to 'Test Your Ad' Tool

Behavioural science-based marketing and MR consultancy System1 has added an audio-only element to its 'Test Your Ad' tool, allowing advertisers to optimise their audio ads for different audiences.

Formerly known as BrainJuicer, London-based System1 Group comprises an MR business and ad agency, with a focus on behavioural science. The firm's Test Your Ad subscription service combines effectiveness and media spend data on every US and UK TV ad in more than 100 categories.

The new Test Your Ad Audio service, which is compatible with MP3 uploads, measures viewers' and listeners' emotional responses to video and creative, then rates the content on its ability to drive market share. According to the firm, the expansion will enable advertisers to predict both the short and long-term commercial impact of audio ads broadcast on radio and streaming services, including podcasts.

Jon Evans (pictured), Chief Customer Officer, comments: 'Test Your Ad Audio gives advertisers a quick and clear way to understand whether their messaging will support brand building and means a Test Your Ad option now exists for video, image-based and audio ads - offering a one-stop-shop for creative effectiveness testing and insights'.

Web site: www.system1group.com .