Sprinklr Taps OpenAI Models for Self-Service CXM Launch

In New York, CXM platform Sprinklr has launched a self-service version of its social media management solution Sprinklr Social, including publishing, engagement and reporting tools integrated with OpenAI's generative AI models.

Sprinklr describes itself as 'the first unified CXM platform for the enterprise', capturing massive amounts of structured and unstructured data from customer engagements on more than thirty channels. The Social solution, formerly known as Sprinklr Social Engagement & Sales, is used by large corporations but the firm says the new release is a response to calls from smaller enterprise social media teams for a quick and easy 'out-of-the-box' solution. The fact that the new self-service version uses the same code base as the existing enterprise version means users can easily port between the two as they grow.

The new Sprinklr Social Advanced Plan is pre-built with OpenAI GPT integrations allowing users to tap generative AI capabilities for content publishing, engagement and reporting - instantly creating and rapidly adjusting content, translating it, and identifying and tracking emerging themes from inbound messages.

According to CTO Pavitar Singh (pictured): 'OpenAI has shown the potential for generative AI to change how brands operate. Combining the power of OpenAI technologies with the focus of Sprinklr AI, we aim to change how enterprises interact with their customers. We are announcing the first integration with Sprinklr Social today. We will have much more to come across every product suite as we tap the power of generative AI across the industry's only Unified-CXM platform'.

The firm is online at www.sprinklr.com .