Nielsen Launches Local TV OTT Measure

Nielsen has launched a local TV measurement service for OTT and streaming apps, delivered through connected TV devices, apps and / or web sites, and viewed on the TV screen.

The new capability includes feeds that Nielsen says have unique, streamed content that is not available on the station's over-the-air channels or direct-to-cable station feeds. According to the company, by capturing local audiences across both streaming apps and linear television, broadcasters will have a more complete picture of their unique audiences, regardless of platform.

Catherine Herkovic (pictured), EVP and MD of Audio and Local TV, comments: 'We continue to evolve our measurement to account for all local audiences and are thrilled to offer a more inclusive way to capture local audiences across platforms. This new innovation is the next step in aligning our local TV measurement to national TV'.

Web site: www.nielsen.com .