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Methodologist Joins ICR
International Communications Research (ICR) has appointed Steve E. Ballou as Senior Vice President, Advanced Research Methods. His primary responsibilities will include all advanced analytical applications, interpretation of research results and management of the ICR advanced research team.
In his 20+ years of MR experience, Ballou has worked in methodological roles for firms including Communicorp, SDR, and Aragon Consulting Group. His most recent position was as Senior Research Methodologist for IBM's Business Consulting Services (BCS). His experience covers quant and qual, custom and syndicated, consumer and B-to-B; he is a regular participant in SAS analytical user groups and a long-term member of the American Marketing Association.
Dr. Ballou, who will be based in the ICR headquarters in Media, PA, took his B.A. at the University of Alabama and received his M.A. and PhD. from Indiana University.
ICR designs customized MR programs with intelligent multivariate support, for customer satisfaction, loyalty, product development, advertising/brand tracking, and image research. Its web site is at www.icrsurvey.com
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