MarketCast Names Debra Meyer Chief Revenue Officer

In the US, MarketCast has appointed former Criteo exec Debra Meyer as Chief Revenue Officer, to lead all commercial sales efforts and drive sales strategy and opportunities across the firm's Research and Ad Solutions businesses.

Los Angeles-headquartered MarketCast offers a mix of research analytics and big data science to provide insights for Hollywood studios, streaming services, video games publishers, lifestyle brands and sports leagues and teams. Meyer (pictured) joins from advertising data and commerce platform Criteo, where she served as VP of Agency Development. Earlier, she spent more than a decade at Nielsen, managing the sales efforts for the online digital research side of the business, and she held leadership positions at Microsoft and Salesforce.

John Batter, CEO of MarketCast, comments: 'Bringing together our sales teams under Debra's leadership will help us supercharge our approach to client service, account planning, and sales team training and development. Debra's experience leading large commercial teams in the ad tech and research space will help us better shape the future of our commercial strategy to win new clients and grow existing ones - all in support of achieving our annual growth plans.'

Web site: www.marketcast.com .