GfK Hires Long-time Kantar Exec Jeremy Coen

In the US, GfK has appointed long-time Kantar exec Jeremy Coen as Commercial Account Director, responsible for Midwest liaison for CPG brands and other key verticals.

Coen (pictured) joins from business intelligence provider Morning Consult, where he served as VP, Offer and Engagement Team Lead. Before this, he spent thirteen years at Kantar - most recently as Managing Director, leading the US Central Region for Kantar TNS and Kantar Millward Brown, including the Brand, Media, Communication, Innovation, and Customer Experience teams across the Chicago, Lisle, Detroit, Minneapolis, Toledo and Cincinnati offices. Earlier, he spent a decade at Millward Brown, where he latterly served as EVP Central Region Lead.

In his new role, Coen is tasked with guiding and expanding GfK's relationships with major clients. Tom Neri, Commercial Director of GfK North America, comments: 'We are thrilled to have a veteran research leader in Jeremy on our team to bring our clients the highest level of expertise and consulting. His depth of experience and consistent focus on relevant solutions will help brands make the most of our industry-leading insights.'

Web site: www.gfk.com .