Ipsos Promotes for Creative Excellence Leadership Role

Ipsos has promoted Pedr Howard to the newly created role of Executive Vice President and Head of its Creative Excellence team in the US.

Howard (pictured) joined sixteen years ago as a graduate trainee in London, and most recently served as SVP Creative Excellence, leading a team of advertising and research specialists, helping clients at every stage of creative development. During his time with the firm, he has helped to drive growth in the creative space with the development of Ipsos' Creative|Spark and Creative|Labs, while working to integrate the voice of the consumer into the communication development process.

In his new role, Howard will lead the Creative Excellence team's research, and position the team for further growth. He will report to Lindsay Franke, President and Service Line Cluster Leader for Ipsos North America, who comments: 'Following a thorough and very competitive open search for candidates, both externally and internally, it was gratifying to conclude that the most qualified expert was one of our existing leaders. Pedr is passionate about creativity in advertising, and has a clear vision for the role brands can play in changing the world for the better. I look forward to seeing how he will further innovate in this space as an industry leader'.

Web site: www.ipsos.com .