Nielsen Debuts 'Total Line Reporting' for Audio

Nielsen has launched an audio measurement service called Market-Wide Total Line Reporting (TLR) to enable clients in PPM (Portable People Meter) markets to gain a market-wide view of streaming audio consumption.

The new solution will be effective from the March 2023 survey month, providing clients with access to broadcast audio streaming estimates for any TLR-enabled station within that same market which participates in the PPM ratings service. Before this launch, clients could only view streaming data relating to their own station's audiences, but the new solution allows them to see how they perform against other stations in the market.

EVP, MD Audio and Local TV Catherine Herkovic (pictured) comments: 'With the ongoing rise of streaming audio consumption as it pertains to the radio industry, it only makes sense to provide clients with an enhanced view of the audio marketplace. We are excited to introduce Market-Wide TLR reporting as an enhancement that will help our clients make informed decisions and drive continued growth'.

Web site: www.nielsen.com .