Delineate Re-hires Tony Pelham as Commercial Director

UK-based insights and data firm Delineate has announced the return of its former Business Development Director Tony Pelham to the company as Commercial Director.

Founded in 2016 by James (JT) Turner, Delineate promises clients 'live, accurate and actionable' brand and campaign tracking data to keep them in touch with their customers and speed up their decision-making. Last year, the firm made the transition to a full SaaS business model, with the launch its Proximity platform - which accesses consumers in more than 130 countries, delivering real-time survey data via dashboards and APIs.

Pelham re-joins after a stint as Senior Business Development Director at Relative Insights, and nineteen months at Toluna as Enterprise Sales Director. Before this he worked for Delineate as Business Development Director, following director-level roles at firms such as GlobalData, Mintel, Publicis, and Global Radio. He began his career at News UK, where he served as Sales Manager on The Sun and News of the World, and for the newspapers' online assets.

In his new position, Pelham will be responsible for leading and developing the new business pipeline across the company's platform and consulting capabilities. Turner comments: 'As we enter the next phase of our growth, I am so pleased that Tony has chosen to re-join the Delineate team'.

Web site: www.delineate.ai .