Wunderman Thompson Launch Expands Global B2B Offering

Marcoms agency network Wunderman Thompson has expanded its global B2B offering with the launch of an initiative called 'Inspired B2B', bringing together its expertise in creative, business transformation, content, experience, loyalty and personalisation, and commerce.

The agency says Inspired B2B represents the next phase of development for its B2B vertical, helping clients around the world build emotional connections at every stage of the customer journey. Through the initiative, brands will have access to more than 500 B2B specialists, tasked with delivering 'relevant and insightful communications' that enable B2B acceleration.

Specific tools include the Inspired B2B Assessment Score, designed to help brands identify the impact their B2B strategy and operations are having across every part of their business, and understand where to prioritise efforts to drive growth; and Loom B2B, a data-driven intelligence solution, powered by AI using natural language processing and text, built around the LinkedIn Audience Engagement API and delivering insights into global B2B audience behaviour.

The initiative also includes the Global Inspire Study, which recently showed that 'inspiring brands' are five times more likely to be a B2B buyer's first choice. Neil Dawson (pictured), Global Chief Strategy Officer, comments: 'There's a huge opportunity for B2B brands to engage, inspire and excite their audiences. But when we look at B2B, we see a sea of sameness. It's time to ditch the rulebook and remember the audience is human; driven by emotion, curiosity and wonder. There's never been a better time to be a B2B marketer'.

Web site: www.wundermanthompson.com .