Objective Platform Names UK MD and DACH Exec

Marketing measurement provider Objective Platforrm has appointed long-time industry exec Roy Patel as UK Managing Director, based in London, while Marc Lücke joins as an Account Executive, based in Düsseldorf.

Founded in 2014 by Willem van der Weide and Andre Merkus, Objective Platforrm (O|P) offers a marketing measurement solution that helps brands optimise their investments across channels and campaigns. This platform employs advanced attribution modelling that connects marketing performance to actual business value, demonstrating to advertisers how marketing investments affect their business goals.

Patel joins with more than 25 years' experience in the advertising and MR sectors, including senior director roles at Sensor Tower, Ipsos, Pathmatics and Kantar. In his new role, he will be responsible for further developing the UK and international client portfolio, as well as supporting current clients. Lücke previously worked as Head of Agency Sales at 42 Ads, before which he was Head of Sales at Invibes Advertising, Director at GAP Consulting, and Director of Digital Advertising at Vibrant Media. He will now help O|P scale up its presence in the DACH region.

Weide comments: 'We know from talking to prospects and clients, that the DACH and UK markets are ready for an innovative approach in marketing measurement. With Roy and Marc on our team, we'll be able to better serve our local clients and accelerate our growth in the region. Ultimately, our goal is to establish ourselves as a leading player in the market and to accelerate our growth, also internationally'.

Web site: www.objectiveplatform.com .