Dataseat Hires Former Facebook Data Scientist

In London, programmatic media platform Dataseat has appointed former Facebook data scientist Matina Thomaidou as Vice President, Head of Data Science.

Dataseat, which is part of advertising monetisation group Verve, gives app developers and agencies tools to take programmatic advertising in-house. Its system uses artificial intelligence and contextual signals, without any reliance on device IDs, to provide advertisers with control over their campaigns. The company was founded in 2019 by David Philippson and Paul Hayton, who previously founded Ad-X Tracking and sold it to Criteo in 2013.

Thomaidou (pictured) joins from mobile gaming revenue optimisation specialist Wappier, where she was Senior Director, Head of Customer Success. Before this she worked for Facebook Ireland as Lead Data Scientist (Ad Auction, Marketing Science and Gaming), leading several strategic initiatives in order to scale ad auction insights and recommendations to clients. Earlier in her career, she worked at IBM as Data Science Leader for Europe, and Accenture as Analytics and Data Management Senor Analyst.

Commenting on the appointment, CEO and co-founder David Philippson said: 'Dataseat has been able to hold a competitive advantage over our peers because of how we analyse, track and utilise data. With publishers and advertisers requiring that their data sources be as definitive as possible, we wanted to find someone who would help us look at data through different lenses so we can maintain our advantage. Matina's history in understanding the complexities around today's data pools made her the ideal candidate to drive our focus in data to the next level'.

Web site: www.dataseat.com .