Pureprofile Expands Panel through ShopBack Deal

Australia-based consumer data company Pureprofile has expanded its research panel through a partnership with AsiaPacific shopping rewards and payments platform ShopBack. Shoppers can earn cashback by completing surveys.

ShopBack currently has a membership of 38 million shoppers across ten markets, who earn cashback from online purchases through its mobile app or web browser extension - Pureprofile's Audience Builder solution will now be integrated into this platform, adding survey participation as a new way yo earn cashback. According to Tom Howard, Sales Director at ShopBack, the surveys are unobtrusive and easy to complete.

The partnership will initially launch in Australia, before expanding to SouthEast Asia later in the year. Young Ham, Global Head of Innovation & Partnerships at Pureprofile comments: 'It's important that businesses and the economy have an accurate picture of what today's shopper is looking for and what they value - be that discounts for purchasing goods online or buying in bulk for cost-effective outcomes. Our partnership with ShopBack will help arm businesses with important insights and ultimately benefit consumers that are on the hunt for a deal'.

Web sites: www.pureprofile.com and www.shopback.sg .