Tasneem Ali Named Head of Ipsos Synthesio UK

Ipsos exec Tasneem Ali has joined the group's AI-enabled social media intelligence business Ipsos Synthesio as its Head in the UK.

Founded in 2006, Ipsos Synthesio combines social media, search and survey data from more than 800 million sources in over 80 languages across 195+ markets. The business, which was acquired by Ipsos in 2018, offers a platform powered by natural language understanding and AI, to support online and off-line data sources.

Ali (pictured) joins from Ipsos iris, a UK industry standard for online audience measurement, launched by Ipsos and online audience measurement body UKOM (UK Online Measurement). During her career, Ali has worked for Nielsen in London, Canada, Dubai and Pakistan, most recently as Director, Client Development (BASES EU). Earlier she also spent five years at Ipsos in Canada, latterly as Senior Research Manager, Brand & Advertising Research.

Commenting on the appointment Kelly Beaver, CEO of Ipsos in the UK & Ireland, said: 'Tasneem has a deep understanding of the challenges our clients face, along with the necessary vision, and commercial thinking. She has a passion for leading high performing teams that partner with our clients so they can make better, faster business decisions utilising best in class AI-powered consumer insights'.

The company, which has offices in offices in New York, Paris, London, Singapore, and Brussels, is online at www.synthesio.com .