Keypoint Intelligence Buys ProPrintPerformance

Print industry insight firm Keypoint Intelligence has acquired ProPrintPerformance, which provides competitive intelligence platforms and training services to sales and marketing professionals in the digital production print industry. Terms of the deal were not disclosed.

Co-founded in 2016 by Erik Brijker and Etienne de Wette, Sweden-based ProPrintPerformance provides a range of services including an online database that delivers direct comparison between digital production print devices employing various technologies; and a competitive training program, providing knowledge about the competition and their own offerings.

With the deal, Atar Capital-owned Keypoint expands its global reach in the production print market, adding to its existing testing, lab data and market research services.

Commenting on the acquisition, Keypoint President and CEO Anthony Sci (pictured) comments: 'I knew from the first meeting with Erik and Etienne that their extensive background and service offerings would be a great fit for our business. The synergies and added services are a winning combination that allow for future growth for both our organizations and will enhance the customer experience we provide'.

Web sites: www.keypointintelligence.com and www.proprintperformance.com .